The $97 "Starter" plan is mainly for business owners selling their own offers who just need the basics like a website, a sales funnel, calendar, pipeline, forms, automations, email marketing, AI tools etc to run their own business. 3 sub-accounts included. Unlimited contacts and free AI usage included. Perfect for freelancers and agency owners too who can't afford to unlock all the new powerful features yet.
The $297 plan is the "Unlimited" plan with everything from the Starter plan, plus unlimited sub-accounts where you can host your clients and charge them recurring fees, white-label the platform as your own, and get clients that pay you for your own software, powered by HighLevel underneath. Your clients and customers will only see your branding and domain, never HighLevel's. You also get API access, more free AI features and usage, and can rebill phone & email (no markup). If you're going ALL IN, we still recommend the $497/m plan with ALL the new features unlocked so you can experience the full power of HighLevel, and you can still test it out free of charge with the free trial on this page.
The $497 "Founder" plan is the new exciting plan, still the same affordable price as the previously called "Agency Pro Plan" but now with more exclusive perks like free access to Founders Club, HighLevel Network Access, new features released early to Founders, even more free AI features and usage, rebilling with markup, custom navigation, project management, and "SaaS Mode" where you automate sub-account creation and run your business like an automated software platform instead of an agency model, which gives you more freedom. You also get advanced API access, user reports, HighLevel Industries, Events, Ticketing, Meeting Rooms, Custom Onboarding, Founders VIP Support, Email Health Console, A2P Console, Loyalty & Rewards and lots more, plus discounted event tickets to HighLevel events including the famous LevelUp Summit annually.
Plus, you ALSO get all the free bonuses from Gusten when you sign up to the Founder Plan right here on this page. If you're already a HighLevel user, you can click the "Upgrade to Founder" button below and still get all of Gusten's bonuses. It's not just for new users.